Take A Hit On Apple
And Google Stores
Global app downloads on Apple App Store and Google Play decreased by 0.1% YoY to reach 35.5 billion in Q4 2022.
Social media apps remain competitive—instagram maintains its position as the top app worldwide in Q4 2022.
TikTok and Facebook followed as the second and third most popular apps worldwide, respectively.
Top mobile games saw overall global downloads decline quarter-over-quarter.
Football games saw an increase in downloads due to events such as the World Cup.
FIFA Mobile and Soccer Super Star grew 137% and 112% Q/Q in Q4 2022.
Stumble Guys by Kitka Games was the fastest growing app of 2022 by downloads.
Stumble Guys is popular in Latin America and
Europe — with over 50 million and 36 million downloads, respectively.
Consumer spending on apps dropped 2% to $167 billion in 2022, indicating a decrease in interest in apps.
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